Why no love for Graham Harrell?

Oklahoma's Sam Bradford narrowly beat out fellow QB's Colt McCoy of Texas and Tim Tebow of Florida to win the 2008 Heisman trophy tonight in New York City. There was a bit of controversy this week about Texas Tech QB Graham Harrell not being invited to the Heisman Trophy presentation as a fourth finalist. After seeing the results tonight we now know why that is. He finished a very distant 4th place behind the other three QB's, who were only separated by a mere 151 points. Harrell finished more than 1000 points behind 3rd place finisher Tebow.
How in the hell did Graham Harrell finish so far behind the other three? One can't argue that his team was not close to as good, cause Tech only lost one game in a tough Big 12 south division. Texas, Oklahoma, and Florida also all ended with just one loss. It wasn't as if Michael Crabtree took votes away from Harrell, as the Tech Wide Receiver also received a paltry amount of votes. Harrell had more passing yards than the three finalists. His completion percentage was only behind McCoy's and his TD total was only behind Bradford's. This isn't really about Harrell finishing in fourth place, but rather the margin in which he was behind the top three. A collegiate athlete shouldn't be punished just because he doesn't play for a historically great program.